About SPARC Lab

We are the experts next door.

SPARC Lab brings together senior practitioners with long-standing experience in public health communication, behavioral science, and applied research.

The lab was formed to provide thoughtful, practice-informed support to organizations working on public health and social challenges.

We’re thoughtful, direct, collaborative, and easy to work with. We ask good questions, give honest answers, and stay focused on what will actually help.

Our Core Values

Our Experience

How This Experience is Used

What That Experience Brings

Our Core Values

Icon of a human head with a clock inside, representing time or focus. The word 'RIGOR' in bold orange text. Additional text reads: 'We take the work seriously. We rely on evidence, behavioral science, and experience.'
An icon with a paper, a target, and a pencil above the word "PRACTICALITY" in orange, followed by text that states, "We design for real-world constraints so recommendations move forward, not onto a shelf."
Icon of two hands shaking above the word 'PARTNERSHIP' in orange, with a description about working with people and shared outcomes.
An orange icon of a balanced scale with two figures inside each side, positioned above the word 'EQUITY' in bold orange letters. Below the icon, there is black text that reads, 'Equity is foundational. It shapes how we define problems, who we listen to, and how we interpret data.'
An orange magnifying glass with a light bulb and check mark inside, symbolizing clarity, and the word "CLARITY" in bold orange letters. Below, a message states, "If something is complicated, we explain it clearly. If it can’t be explained clearly, it’s not ready yet."
An orange outline of a hand with a finger covering the heart shape, accompanied by the word 'INTEGRITY' in bold orange letters. Below, text explains honesty about uncertainty, tradeoffs, and limits to help teams make sound decisions amid uncertainty.

Our Experience

SPARC Lab brings experience across a wide range of public health and social impact challenges, audiences, and communication needs.

Our work spans multiple issue areas, audience contexts, and forms of support—often in combination and at scale.

Issue Areas

We have supported work across public health and social impact domains where behavior, trust, and context are central.

This includes experience in:

  • Sexual health and HIV prevention

  • Tobacco use and smoking cessation

  • Cancer prevention

  • Immunization and vaccine confidence

  • Constructive dialogue

  • Social justice education

Audiences

We have designed and supported communication strategies for a range of audiences, including:

  • Healthcare providers

  • Consumers and community members

  • Partner audiences

Forms of Communication Support

Across these issue areas and audiences, we have provided support that includes:

  • National communication and prevention campaigns

  • Community-based initiatives

  • Multi-partner efforts operating at scale

Our expertise spans health literacy, health equity, risk communication, and outbreak response, with a focus on aligning strategy, content, and implementation.

How This Experience Is Used

This breadth of experience informs how we approach new challenges—helping organizations avoid one-size-fits-all solutions and design communication strategies that are realistic, context-aware, and built for use.

What That Experience Brings

That experience brings practical judgment.

It means understanding:

  • How public health work unfolds inside large systems

  • How community context shapes uptake

  • How evidence, policy, programs, and communications intersect in practice

That perspective informs everything we do.

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