Our Services
SPARC Lab helps organizations understand what is driving the challenge they are trying to solve.
Our work reflects an ecological view of change, recognizing that communications, policy, systems, and context interact to shape outcomes.
We start with the problem, not the solution—clarifying what is influencing behavior, decisions, and outcomes before determining the role communications should play.
Strategy & Problem Framing
We support strategic clarification when challenges are complex, contested, or not well defined.
That might include:
Framing (or reframing) the problem
Setting priorities
Providing strategic advisory support
If communications are the right response, we’ll help design them. If they’re not, we’ll say that too.
Research, Insights, & Evaluation
We design and apply research to inform decisions and guide action.
Our work includes:
Formative research
Evaluation planning
Rapid assessments and learning loops
We focus on insights that are usable by communicators, program teams, and leadership. Research and evaluation are integrated from the start.
Communications & Campaign Strategy
We design strategies and campaigns grounded in evidence and built for real-world use.
This includes:
Communication and campaign strategy
Audience segmentation
Message development and testing
Community and partner engagement strategy
Communications are designed to support broader goals, not operate in isolation.
Content, Digital, & Experience Strategy
We design content and digital experiences that reflect strategy and meet people where they are.
This work can include:
Content and website strategy
Message and content development
Journey mapping across touchpoints
Digital work is often at the center of communications because it is where audiences gather, reputation is formed, and impact can be measured.
Planning for Implementation
Good ideas only matter if they’re carried forward. We help organizations plan for how work will move forward in practice.
This includes:
Anticipating real-world constraints
Supporting coordination across partners and systems
Providing advisory support on design and implementation
The focus is on helping strategies move from planning into real-world use.