Our Services
SPARC Lab helps organizations understand what is driving the challenge they are trying to solve.
Strategy & Problem Framing
SPARC Lab always starts with the problem, clarifying what is influencing behavior, decisions, and outcomes before determining the role communications should play.
Our work reflects a social-ecological view of change, recognizing that communications, policy, systems, and context interact to shape outcomes.
We design and apply research to inform decisions and guide action. We focus on insights that are useful to communicators, program teams, and leadership. Research and evaluation are integrated from the start.
Our work includes:
Formative research
Evaluation planning
Rapid assessments and learning loops
Research, Insights, & Evaluation
Communications & Campaign Strategy
We design strategies and campaigns grounded in evidence and built around clear goals and objectives.
This includes:
Communication and campaign strategy
Audience segmentation
Message development and testing
Community and partner engagement strategy
Content, Digital, & Experience Strategy
We design content and digital experiences that reflect strategy, meet people where they are, and drive measurable impact.
This work can include:
Content and website strategy
Message and content development
Journey mapping across touchpoints
We help organizations plan for how work will actually move forward in practice. The focus is on helping strategies move from planning to use.
This includes:
Anticipating constraints
Supporting coordination across partners and systems
Providing advisory support on design and implementation
Planning for Implementation
Working With SPARC Lab
Engagements are scoped to fit the problem at hand. Most projects blend strategy, research, communications, evaluation, and implementation planning. If you’re working through a complex challenge and want insight on what will help: